About us
The Story of MyDiara
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MyDiara’s story began with a dream to create clothing that would accompany babies in their most special moments. But this dream didn’t come true overnight; it was shaped through years of experience, patience, and passion
In 2007, our founder started working as a financial affairs coordinator at one of Turkey’s largest baby retail chains, gaining deep insights into the baby industry from the inside. This company quickly grew into a nationally recognized brand and, in 2014, joined forces with a foreign partner to become part of the E-Bebek brand. At that turning point, our founder decided it was time to follow her own path.
Baby clothing wasn’t unfamiliar to her. Her mother had run a baby garment workshop for 40 years. Drawing strength from this legacy, combined with her financial background and entrepreneurial spirit, she set out to build something of her own. Although even her mother was skeptical at first, her determination changed everything.
From Home Workshop to Design
She transformed a room in her home into a small workshop. For four years, without selling a single product, she focused solely on design and production. During this time, she created around 1,500 baby clothing designs. Eventually, she discovered social media. With no clear roadmap, she spent countless nights watching, learning, and experimenting — until one day, someone noticed her. That moment marked the beginning of a dream turning into reality.
Today, MyDiara is the name of that dream — born in a home workshop and now recognized and loved, especially in the United States. The brand has grown not through paid advertising, but through the trust, loyalty, and heartfelt recommendations of happy mothers.
MyDiara is now more than just a brand; it’s a big family made up of passionate people, working together — from production to customer service — with shared belief and dedication.
Every product is made with a mother’s love;
Every design, with a baby’s happiness in mind.
Unique Outfits for
Every Baby.
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Handmade with Care
Each item is crafted with love and skill. Not mass-produced, but made from the heart.
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Extraordinary Outfits
Unique, detail-rich pieces that go beyond the ordinary—because every baby deserves to stand out.
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Constantly Evolving Designs
Fashion-forward baby clothing with fresh collections every season. Always new, always inspired.
Our Services
